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By Scottie Taylor Iverson of The Villager Newspaper October 20, 2011
Growing up in a caring family environment with a physician dad, it’s not really surprising that Christine Ashkar-Cohlmia and Paula Ashkar-Aweida would chose careers that help people look and feel better. And, they are savvy. Paula earned a degree in journalism and advertising. Christine has a degree in marketing and international business. Both are licensed medical aestheticians. In 1999, skinRx was founded to fill what the sisters felt was a void. The unique center was ahead of its time in many ways – integrating medical skincare and services with total body health and wellness.
Since 2005, the business has expanded into skinRx & Body Wellness located in Centennial on Dry Creek Road and Yosemite. The space was completely designed and furnished by the owners themselves and has a warm and tranquil ambiance without being overdone. What is offered under that one roof is myriad of services with a natural approach to medical-grade treatment while serving female and male clients from 8 to 80 years old.
As people began to take care of their skin, other issues and conditions were often revealed. Instead of referring out, they decided to bring other superior practitioners together for comprehensive, convenient care. Services include medi-facials, Rx chemical peels, diamond-tip microdermabrasion, dermaplaning and cosmetic enhancement. There is also massage therapy, acupuncture and Pilates under the banner and laser services for hair removal, IPL “photorejuvenation,” fine line/wrinkle reduction, skin tightening, acne scarring and toe nail fungus.
“We fill the void between the medical experience (short visit to the dermatology office resulting in prescriptions) and the salon/spa experience (feel good facial with no long term results.),” said Christine. “This is simply not enough time to educate the client and get to the root of the problem. We take a personal interest, build relationships and trust, spend the time and customize the treatments, as well as the strictly- assessed products from various lines and vitamins if needed.”
Paula said, “The skin is the largest organ of the body. It is exposed daily to toxins on several occasions. Parabens are even showing up in women’s breast tissue. People just don’t know how to decipher ingredients on a label and that’s why we’re here. We are passionate about our results-oriented goals and providing a comfortable, friendly and affordable place in which to achieve them. We also offer complimentary consultations.”
There is a loyal following because of the trust factor. One customer admitted looking radiant enough not to desire makeup even though skinRx also has a customized mineral cosmetics line. Some clients enjoy spending half a day in the center, having treatments after working out.
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